McDonald’s gave customers a super-charged start this morning on National Breakfast Day, distributing more than 120,000 free Egg McMuffins and treating 150 parents to free breakfast. Those receiving breakfast treats included mums and dads busy at work, and “super parents” nominated as part of the National Breakfast Day Instagram Contest.
This year, National Breakfast Day, one of the ways McDonald’s gives back to the community, celebrated the importance of breakfast and showed appreciation for the amazing parents amongst us.
To gain insight into the breakfast habits of Singapore parents, McDonald’s Singapore commissioned its first National Breakfast Day Study. The survey found that 62% of parents have very busy mornings – doing an average of 13 things before getting themselves and their kids out the door. Their to-do lists include getting the kids out of bed, making sure the family has a good meal to come home to, and making sure the kids have their breakfast.
The study also revealed that Singapore parents feel pressed for time, with one-third multitasking while having breakfast, and more than half who wished they had more time for breakfast.
With this in mind, McDonald’s Singapore today rewarded some amazing parents with the convenience of breakfast deliveries – surprising some super parents with breakfast this morning and giving away free breakfast for 150 working parents.
Surprising super parents with breakfast deliveries
This morning, 9 winners of McDonald’s National Breakfast Day Instagram Contest surprised their parents with breakfast delivered to their doorsteps.
“My mum was very excited about the breakfast delivery,” shared Evelyn Kuah, one of the contest winners. “I’m also glad because for once, my mum didn’t have to wake up earlier to prepare breakfast for me and my sisters.”
Launched two weeks ago, the National Breakfast Day Instagram Contest called for members of the public to join McDonald’s in appreciating the amazing parents in our community by nominating a super parent and posting his/her picture on Instagram. 15 of the most outstanding entries were selected as winners.
Deliveries to the rest of the winners will be made by 15 March.
Free breakfast for 150 working parents
McDonald’s Singapore also partnered Singtel, a company known for its family-friendly policies, to provide 150 of its employees who are parents with free breakfast at Singtel’s headquarters this morning.
“The gesture by McDonald’s and Singtel’s Recreation Club was delightful,” said David Phoo, a father of two, and an employee at Singtel. “I’m always on the run, so this breakfast giveaway made my morning easier, and definitely made my day.”
Annex 1 – Evelyn Kuah, a winner of the National Breakfast Day Instagram Contest
Ever since Evelyn Kuah was 10 years old, her mum had to raise her and her two sisters alone. Nevertheless, Evelyn’s mum had to continue working despite the fact that the family did not have a domestic helper. She had to juggle work, household responsibilities, and taking care of three daughters.
“It’s amazing how she handled everything on her own,” said Evelyn, sharing that her mum would wake up earlier to do some household chores and prepare breakfast for her and her sisters before she left for work. As Evelyn’s mum works shifts, she would even prepare lunch for her daughters before work, if time allowed.
After work, Evelyn’s mum would come home and continue with the household responsibilities.
Now in university pursuing a degree, Evelyn dedicated her National Breakfast Day Instagram Contest entry to her mum, expressing gratitude for all the love and care throughout the years.
To Evelyn’s mum, her daughters’ happiness is all she wants. When Evelyn was worried she would disappoint her mum if she did not excel in school, her mum reassured her that Evelyn could not disappoint her, and that Evelyn’s happiness is most important. “All she ever asked for is our true happiness,” said Evelyn.
“I am truly blessed,” said Evelyn. “She’s definitely the best mum I could ever ask for.”