Come Thursday March 27, McDonald’s Singapore will be introducing wholegrain muffin as an alternative carrier choice to the current classic English muffins in its popular breakfast menu. The new wholegrain English muffin is made with eight grams of whole grains, providing about half a recommended serving of whole grains. With this option, customers can now introduce more whole grains to their diet at no extra cost. McDonald’s will not be passing on additional costs to the consumer even though the new wholegrain muffin costs around 20% more to produce. The new muffins have been specially formulated so that they are similar in appearance, softness and taste to the current English muffins which customers know and love.
“McDonald’s is committed to offering our customers more wholesome options and promoting balanced active lifestyles. By offering the wholegrain muffin option in our well-loved breakfast menu, we have an opportunity to offer customers choices that suit their dietary preferences, while still giving them the great tasting products they know and love,” said Miss Phyllis Cheung, Managing Director, McDonald’s Restaurants.
McDonald’s introduction of wholegrain muffins comes as awareness of the importance of consuming whole grains continues to grow in Singapore. The Singapore Health Promotion Board (HPB) recommends at least two to three servings of wholegrain-rich foods per day. Mr Zee Yoong Kang, CEO, Health Promotion Board said, “We’re encouraged by McDonald’s decision to introduce its wholegrain muffin in Singapore. Eating more whole grains has been shown to lower the risk of developing chronic diseases such as diabetes, heart diseases and certain cancers, and support weight management. The McDonald’s wholegrain muffin will give people an additional option for a healthier diet and better nutrition when they dine out. This initiative is timely as it adds to the menu of options for Singaporeans in adopting a healthier lifestyle.
With the introduction, customers will see McDonald’s new flavours Chicken Muffin and Chicken Muffin with Egg served with wholegrain English muffin. Customers will be able to opt for wholegrain English muffin when ordering the Egg McMuffin®, Sausage McMuffin™, Sausage McMuffin™ with egg, Big Breakfast® and Breakfast Deluxe™ during breakfast hours.
McDonald’s has a long-standing commitment to providing customers with good choices in Singapore. It introduced fresh fruit in the form of Apple Slices to its menu in 2008 and in 2011, it introduced a grilled chicken salad and broke new ground by offering the option of swapping French Fries for a nutritious Corn Cup at no extra charge. On 1 January this year, McDonald’s extended the free Corn Cup swap to Hashbrowns served during breakfast, and also introduced Sunrise Roll™, made with whole wheat tortilla, as a permanent breakfast option.