Singapore,

McDonald’s Marine Cove to feature salad and dessert bar, new menu and familyfriendly features

The new McDonald’s Marine Cove boasts a unique look and feel that reflects evolving tastes and preferences in Singapore

Singapore, 30 June, 2016 – On 2 July 2016, McDonald’s® will re-open its doors at East Coast Park after a four-year hiatus. One of the largest McDonald’s stores in Singapore, the new Marine Cove restaurant boasts a unique look and feel that reflects its distinct beachside location. The restaurant will also offer a menu that reflects the evolving tastes and preferences in Singapore.

The re-opening of McDonald’s Marine Cove marks a milestone in McDonald’s evolution in Singapore. It will feature a salad and dessert bar, McDonald’s Signature Collection of premium burgers, soups and new sandwiches, along with family-friendly amenities such as wireless charging stations, an area to park prams, and a shadow wall for children.

The new McDonald’s restaurant by the sea spans 8,439 square feet. It will serve customers over six counters, including one McCafé counter and a Dessert Kiosk, and seven self-ordering kiosks.

McDonald’s first opened its restaurant at the iconic East Coast Park in 1982. After 30 years of creating memories with its customers: from couples on first dates to families celebrating birthdays, to cyclists and runners dropping by to refuel, McDonald’s closed its doors in 2012 for redevelopment of the Marine Cove area at East Coast Park.

“The opening of our restaurant at Marine Cove not only holds significant sentimental value for many Singapore residents, it also presents us an opportunity to bring to market a unique offering of menu and ambiance that reflect the evolving dining preferences” said Robert Hunghanfoo, Managing Director, McDonald’s Singapore. “As a brand, we are constantly evolving along with the tastes and preferences of the Singapore population and we are focused on making delicious, feel-good moments easy for everyone.”

 

New Menu Offerings

McDonald’s Marine Cove offers exclusive menu items and opportunities for customers to customise their food according to their preferences. Set in a relaxed and contemporary environment, the new restaurant will feature a Salad Bar and Dessert Bar where customers can choose to customise their favourite items, their way.

 

Salad Bar

The Salad Bar offers three different salad choices: Asian, Caesar and Classic Green. The Classic Green is available for $3.90, while Asian and Caesar are available for $5.50 each. Customers have the freedom to further customise their salad, choosing from a range of addons, priced between $0.60 and $1.20 each.

  • Asian Salad
    Mixed salad greens tossed with cherry tomatoes, spiral pasta, corn kernels, and red apple slices topped with roasted sesame dressing
  • Caesar Salad
    Iceberg and romaine lettuce topped with chicken fajita strips, shaved parmesan, chicken bacon bits, garlic croutons, and a drizzle of Caesar dressing
  • Classic Green Salad
    Iceberg and romaine lettuce with corn and cherry tomatoes. Top your salad with the dressing of your choice.

 

Dessert Bar

At the new Dessert Bar, diners will get the chance to customise their favourite McDonald’s desserts. With 17 toppings to choose from, they can mix and match to add a personal twist to the Classic McFlurry or Sundae. Toppings range from Corn Flavoured Cereal and Rainbow Butter Bites, to Mixed Berries and Chunky Purple Potato Sauce.

 

Signature Collection of Premium Burgers

The new restaurant will offer a Signature Collection of premium burgers that are exclusively available at McDonald’s Marine Cove. The Classic Cheese and Spicy Tortilla feature a delicious Angus beef patty and for chicken lovers, the range includes the Spicy Chicken with Apple Slaw.

  • Classic Cheese
    The Classic Cheese burger features a deliciously seared Angus beef patty sandwiched between delicate slices of creamy cheese. Complementing the patty are juicy slices of tomatoes, sweet grilled onions and crispy smoky chicken bacon.
  • Spicy Tortilla
    Featuring a delectable Angus beef patty with a slice of melted cheese, the savoury combination is enhanced by creamy guacamole, crunchy tortilla chips, whole leaf lettuce, and sweet and juicy slices of tomatoes and onions. The burger is then topped with a fiery spicy sauce.
  • Spicy Chicken with Apple Slaw
    A crunchy and juicy chicken thigh meat is topped with peppery rocket and creamy black pepper sauce. This blazing combination is contrasted with a tinge of sweetness from the apple slaw.

More details on the Salad Bar, Dessert Bar and Signature Burgers can be found in the
Appendix.

 

New McCafé offerings

The Marine Cove McCafé will serve a new range of soups, sandwiches and sweet treats including Affogato and waffles. Made with quality and hearty ingredients, there is a choice of two soup creations as well as toasted sandwiches in six different variations, two of which are exclusively available at McDonald’s Marine Cove.

More details can be found in the Appendix.

Family-friendly Features

More than just a restaurant, the McDonald’s Marine Cove aims to be a lifestyle destination for all Singaporeans – young or old. To reflect its location at East Coast Park – a destination that attracts many families, the new restaurant also boasts family-friendly features.

 

Shadow Wall

Customers of all ages will be entertained as shadows come to life at the Shadow Wall at McDonald’s Marine Cove! As customers walk past the Shadow Wall, their shadows will be transformed into McDonaldland characters such as Grimace and Birdie.

 

Google Cardboard

McDonald’s Marine Cove will also feature Google Cardboard viewers that will allow our customers to experience virtual reality in a simple and fun way, bringing them on a 360 degree virtual tour so they can experience the unique offerings that are exclusive to the store. These Google Cardboard viewers will also be available at 12 other McDonald’s restaurants across Singapore.

 

Wireless Charging Stations

With Singaporeans constantly on-the-go and on their mobile devices, McDonald’s Marine Cove features wireless charging stations, so both you and your mobile devices can be fully charged at the restaurant.

 

Pram Parking

Pram parking at the restaurant will allow young families the ease and convenience of simply parking their pram and enjoying the food and ambiance at the restaurant with no added hassle.

 

Opening Hours

McDonald’s Marine Cove is open from 6am – 12mn from Sunday to Thursday and on Public Holidays. On Fridays, Saturdays, and eves of Public Holidays, the restaurant will be open 24 hours.

APPENDIX – MENU OFFERINGS AT McDONALD’S MARINE COVE (excludes core menu)

 

A. SALAD BAR

The salad bar offers three different choices: Asian, Caesar and Classic Green. Customers have the freedom to customise their salad choosing from a range of add-ons, priced between $0.60 to $1.20 each.

1. Choose Your Salad Base

2. Dress It Up

3. Top It As You Like!

Asian salad with roasted sesame dressing ($5.50)

Roasted sesame dressing
Caesar dressing

Corn
Garlic croutons

Soy sesame dressing

Cherry tomatoes

 

Chicken Bacon bits

$0.60 per serve

Apple slices

Spiral pasta

Shaved Parmesan

Classic Green Salad – Choice of 1 dressing for free

$0.60 per serve

 

(Limited to 5 per selection)

Caesar salad ($5.50)

 

 

Classic Green Salad ($3.90)

 

 

4. Make It Extra Special ($1.20 each)

Potato Medley
Chicken Fajita Strips
Sliced avocado

 

$1.20 per serve
(Limited to 5 per selection)

 

B. DESSERT BAR

At the Dessert Bar, diners will get the chance to customise their favourite McDonald’s desserts with their choice of toppings.

1. Choose Your Dessert
(Prices vary)

2. Choose Your Toppings
(1 for $0.70 or 3 for $1.80)

3. Add Premium Toppings
($1.20 each)

Hot Fudge Sundae

Hot fudge topping

Mixed berries

Strawberry Sundae

Strawberry topping

Reese’s Stick

McFlurry® Oreo

Chocolate dip

Chunky purple potato sauce

McFlurry Mudpie

Corn Flavoured Cereal

Coconut flakes

McFlurry Strawberry Shortcake

Salted Caramel dip

Vanilla soft serve in Waffle Bowl

Oreo cookie bits

Vanilla soft serve in Chocolate

Crushed cone

Waffle Cone

Caramelised biscuits

(Switch from Vanilla Soft Serve to Lychee Flavoured Soft Serve for just $0.50)

Vanilla cookie crumble

Brownie bites

Diced Layer cake bite

Fruit flavoured cereal

Rainbow butter bites

 

 

 

Also available at the Dessert Bar are two dessert creations exclusive to Marine Cove:

Summer Delight ($5.50)

Chocolate dipped vanilla soft serve with corn flavoured cereal and mixed berries in a waffle bowl

Adventure in a Cone ($3.50)

Vanilla soft serve topped with coconut flakes and strawberry sauce. This delightful combination is served on a chocolate waffle cone

Summer Delight ($5.50)

Chocolate dipped vanilla soft serve with corn flavoured cereal and mixed berries in a waffle bowl

Adventure in a Cone ($3.50)

Vanilla soft serve topped with coconut flakes and strawberry sauce. This delightful combination is served on a chocolate waffle cone

 

C. NEW McCAFÉ OFFERINGS

Soups

Price

Mushroom Soup

$4.50

 

Broccoli Soup

$4.50

 

Sandwiches

Chicken Ham, White Cheddar Cheese, Egg and Wild Rocket Sandwich (Exclusive to Marine Cove)

$5.90

 

Cheesy Mushroom, Tomato and Onion on Ciabatta (Exclusive to Marine Cove)

$5.50

 

Egg Mayo, Chicken ham and Spinach on Light Rye Bread

$5.50

 

Chicken Pesto, Wild Rocket and Tomato on Ciabatta

$6.70

 

Chicken Ham, White Cheddar and Tomato Sandwich

$5.90

 

Chicken Mayo, White Cheddar and Spinach on Light Rye Bread

$5.50

 

Sandwiches

Price

Belgian Liege Waffle with Avocado, Gula Melaka Syrup and Sundae

$6.50

 

Belgian Waffle with Mixed Berries and Sundae

$6.50

 

Affogato

$4.00

 

Lavender & Oolong Tea Swiss Roll

$3.00

 

Gula Melaka & Coconut Swiss Roll

$3.00

 

 

D. SIGNATURE COLLECTION OF PREMIUM BURGERS

Burger

Product Description

Price (A la Carte)

Classic Cheese

The Classic Cheese burger features a deliciously seared Angus beef patty sandwiched between delicate slices of creamy cheese. Complementing the patty are juicy slices of tomatoes, sweet grilled onions and crispy smoky chicken bacon.

$8.95

 

Spicy Tortilla

Featuring a delectable Angus beef patty with a slice of melted cheese, the savoury combination is enhanced by creamy guacamole, crunchy tortilla chips, whole leaf lettuce, and sweet and juicy slices of tomatoes and onions. The burger is then topped with a fiery spicy sauce.

$8.95

 

Spicy Chicken with Apple Slaw

A crunchy and juicy chicken thigh meat is topped with peppery rocket and creamy black pepper sauce. This blazing combination is contrasted with a tinge of sweetness from the apple slaw.

$6.95

 

-END-

 

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Associate

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HP: 8228 5865
hpichay@golin.com

Tiffany Khoo

Manager

DID: 6551 5441
HP: 9664 5211
tkhoo@golin.com

 

About McDonald’s Restaurants

In Singapore, McDonald’s has a network of more than 130 restaurants island-wide, over 12 Drive-Thrus, over 30 dessert kiosks and over 50 McCafé outlets.

McDonald’s is the first in the industry to offer super-convenience with McDelivery 24/7TM (online ordering available at www.mcdelivery.com.sg), 24 hours Drive-Thru, 24 hours dining at a majority of restaurants daily or on weekends (Fridays, Saturdays and eve of Public Holidays) and Breakfast from 4am.

McDonald’s employs more than 9,000 people in Singapore and serves more than 6 million customers every month. It is the recipient of the Aon Hewitt Best Employer award in 2007 (Singapore), 2009 (Singapore & Asia) and 2011 (Singapore & Asia), and the national Service Excellence award in 2008. McDonald’s Singapore also won Best Mature and Re-employment Practices and Best Recruitment Strategies at the HRM Awards 2014.

McDonald’s has received recognition for its green efforts winning six “Green Mark for Restaurants” certifications by the Building & Construction Authority of Singapore. McDonald’s was also the first in the industry to achieve the Platinum Green Mark award for its restaurants at Jurong Central Park and Yishun Safra.

For further information on McDonald’s Singapore, please log on to www.mcdonalds.com.sg.

 

About McCafé

The McCafé brand was brought to Singapore by McDonald’s in 2003 to make espresso coffee accessible to coffee-lovers islandwide. Over the years, McCafé has established a comfortable and laidback approach to coffee, delivering quality in every cup at a great value price, with fast service in a friendly, welcoming environment.

To date, there are over 50 McCafé outlets conveniently located islandwide, and each offers a wide range of quality coffee brewed from a blend of 100% Arabica beans from Brazil Salvador and Columbia and a tempting selection of sweet and savoury snacks.