Singapore,

SINGAPORE, 14 OCTOBER 2014 – Over the next weeks, McDonald’s Singapore will be initiating a series of fundraising activities in support of the Ronald McDonald House Charities (RMHC) Singapore, to help continue to bring love to sick and hospitalised children. The series of activities are held in conjunction with a global movement by McDonald’s restaurants around the world to celebrate the charity’s 40 years of helping children.

In Singapore, RMHC was incepted in 1989 and has since helped over 900 needy and sick children with their medical, surgical, and rehabilitative treatment costs, with grants amounting to over S$5 million. Since January 2013, the charity has also provided a “home-away-from-home” at no charge for families to be able to stay close to their hospitalised child at the National University Hospital (NUH). It has served over 170 families whose children were hospitalised primarily in intensive care receiving treatment for cancer, trauma or undergoing organ transplants.

Associate Professor Daniel Goh, Head and Senior Consultant, Department of Paediatrics, NUH and Board member of the RMHC Singapore said, “Love and support of the family is as powerful as the strongest medicine – this is especially so when a child is sick. As a child (and family) journeys through an illness, the presence of the family and loved ones is the most reassuring factor in the environment of stress, uncertainty and even pain. Often only the immediate caregiver is able to comfort a crying child, soothe the discomfort or allay the fears; the warmth of a parent’s hug, the touch of the hand or perhaps even the sound of the voice can help comfort the child more than any analgesic can do alone.”

McDonald’s Singapore joins a global movement to celebrate RMHC’s 40th Anniversary

McDonald’s Singapore has planned a number of activities in celebration of RMHC’s 40th Anniversary, and is calling for the community to join them in the following ways:

1. Make a Donation and Show Your Stripes
From 15 October to 28 October, you can make a donation to the charity by purchasing a pair of red and white striped socks via Groupon. Members of the public can choose to purchase this at $10, $20 or $50.

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In appreciation of each purchase, McDonald’s has included a free Strawberry Sundae treat that can be redeemed at any McDonald’s restaurant in Singapore.

2. Share Your Stripes and raise awareness through #forRMHC and #RMHCSG
Help the charity spread the word by dressing in red and white stripes, donning on the socks, or creating your own red-and-white themed images. Share these images along with your well wishes for these families on Instagram with #forRMHC and #RMHCSG.

3. Join us on 16 November for McHappy Day 2014
RMHC’s 40th anniversary celebrations will culminate on McDonald’s annual McHappy Day, on 16 November 2014. McHappy Day will see some 600 volunteers participating in the McHappy Day Walk and Sale across Singapore, selling the signature red and white striped socks. Volunteers comprise corporate staff and restaurant crew from McDonald’s Singapore and other friends of RMHC Singapore. Families with young children are also welcomed to join in the fun at the #forRMHC Party at Tampines Mall from 1.00pm to 5.00pm. Members of the public can join in on the fun and participate at the various booths that offer balloon sculpting, face painting for children, games and more. Ronald will also make an appearance for photo taking with the children.

About Ronald McDonald House Charities® (RMHC) Singapore and RMH@NUH

Ronald McDonald House Charities® (RMHC) Singapore is an independently administered charity incepted in 1989 on a simple mission – to directly improve the health and well-being of children in Singapore. In January 2013, the charity started a Ronald McDonald House™ (RMH) with the support of National University Hospital (NUH) Paediatric Department to provide a “home-away-from-home” for families to stay close to their hospitalised child.

In the past, RMHC Singapore has helped more than 900 needy children in Singapore with their medical, surgical and rehabilitative treatment cost amounting to over S$5 million in grants.

In 2014, RMHC Singapore has also committed S$379,000 in its Grant Programme where funding is provided to support projects presented by various public hospitals and non-profit/voluntary welfare organisations that align with their mission of creating, finding, and supporting programmes that directly improve the health and well-being of children and their families.

RMHC Singapore is currently at the planning stages of a Ronald McDonald Family Room at NUH to cater to families whose children are receiving treatment in the Paediatric Intensive Care Unit of the hospital.

RMHC Singapore funds its operations through the support of donations from the general public and well-wishers in Singapore through various fundraisers and the collection from RMHC Singapore donation boxes that are placed at all McDonald’s restaurants nationwide. Being one of the major corporate mission partners of the charity, McDonald’s also contributes 5 cents from every sale of its Happy Meals to the charity.

For more information, visit http://rmhc.org.sg/.