Olympics

The Olympics and McDonald’s have always had a close relationship. McDonald’s and its franchisees funded a spanking new Olympic Swim Stadium in the heart of Los Angeles for the 1984 Olympic Games. More importantly, the values of the Olympic movement – excellence, friendship and respect – are what we have consistently strived to emulate in our business. That is why we relish our position as an Official Sponsor of the Olympic Games since 1976.

Every four years, just like the chosen athletes, we handpick 1,000 of our best-in-class crew members internationally to serve in the host city over the 33-day duration of the Games.

In 2012, four of Singapore’s most dedicated McDonald’s crew were selected from 9,000 crew and managers across more than 120 restaurants island-wide to serve more than 17,000 athletes, coaches, officials and media from 205 countries at the London 2012 Olympic Games.

Olympic Day Run 2015

Olympic Day Run began in 1987 as an effort to commemorate the foundation of the International Olympic Council on June 23 1984 by Baron Pierre de Coubertin. It’s a global annual event that celebrates the spirit of the Olympic Games and encourages people of all athletic abilities to get active and support the Olympic Movement. Since its conception 19 years ago, as many as seven million people, including people with disabilities and participants from Ethiopian villages and El Salvador, have participated in Olympic Day Runs.

Here in Singapore, the Olympic Day Celebrations, which are presented annually by McDonald’s and the Singapore National Olympic Council (SNOC), look to spread the Olympic ideals and values of excellence, friendship and respect, and to encourage people of all athletic abilities to get active.

The event was flagged off by Guest-of-Honour, Mr Tan Chuan Jin, Minister for Social and Family Development and the President of the Singapore National Olympic Council, and was participated by more than 2000 people of all ages, ethnicities and athletic abilities. Participants enjoyed a fun family walk and got the chance to become “Olympians” for the day as they tried their hand at archery, football and basketball at the Jurong East Sports Centre.

Olympic Day Run 2016

Since 2003, McDonald’s has proudly presented the Olympic Day Celebrations with the Singapore National Olympic Council (SNOC). This year, close to 3000 participants including the staff of McDonald’s Singapore turned up at The Float @ Marina Bay in the spirit of excellence, friendship and respect. Held on 9 July, in conjunction with Team Singapore Flag presentation ceremony, the Olympic Day Run 2016 participants showed their support for Singapore Athletes who were set to compete in the Rio 2016 Olympic Games.

Ronald McDonald also joined Guests-of-Honour, Mr Tan Chuan Jin, Minister For Social And Family Development and President of SNOC and Ms Grace Fu, Minister for Culture, Community and Youth to flag off the event. Participants enjoyed the scenic 3.6km walk around Marina Bay and had the chance to experience being “Olympians” for a day with the various sport activities such as Football, Basketball and Mini Tennis.

Champions of Play

Beginning in 2008, McDonald’s Champion of Play is a programme that gives talented youths around the world an opportunity to articulate their passion for journalism and sports all in the spirit of the Olympics.

In Singapore, the programme is in partnership with MediaCorp and Singapore Press Holdings, and supported by the Singapore National Sports Council. During each Olympic Game – the Beijing 2008 Olympic Games, the Youth Olympics 2010 and London 2012 Olympic Games – three McDonald’s Champion Kids are selected from Singapore to join other children from around the world in the host city. The winning trio will receive a two-day media skills training session by the Singapore Press Holdings Media Club to prepare them for covering the action and excitement of the Olympics.

During the London 2012 Olympic Games for example, the kids witnessed the Opening Ceremony, had premium category access to watch two Olympic events as well as “backstage passes” as they visited the Olympic Park to meet athletes. They also attended the Gold Medal Ceremony at the National Olympic Committee House. In addition, they experienced London culture on the Double Decker Bus Tour, visiting the London Eye, Tower Bridge and watching the Changing of the Guard.

From a special media centre created for McDonald’s Champions of Play in London, the trio, who were accompanied by their parents or guardians and McDonald’s representatives, reported their experiences.