McDonald's Wins Corporate HR Award For The Second Consecutive Year At 2008 Singapore HR Awards
A repeat recipient of the Corporate HR Award, McDonald’s achieved awards in:
In particular, the SHRI noted McDonald’s advocacy for the advancement of women in the workplace, and commended the company’s foresight for being a pioneer in hiring women back to work since the mid-1980s. “McDonald’s has enabled many women to return to the workforce, whilst achieving a balance between work and personal commitments. We understand women have different physical, emotional and personal needs. Aside from supporting our women employees with a flexi-hours scheme, even greater is our commitment to create an inclusive and supportive environment where women feel they belong, and have ample opportunities to be developed to their highest potential," said Ms. Patricia Yong, Human Resource Manager, McDonald’s Restaurants. The McDonald’s Olympic Champion Crew programme is a unique example of how women (and men) in the company are recognised and rewarded. A true Olympic tradition for McDonald’s, five best-of-the-best restaurant crew members from Singapore will be sent to the Beijing 2008 Olympic Games to serve athletes at its four Olympic venue restaurants. For 55-year-old Doris Kwek, 50-year-old Karen Lee and 45-year-old Mandy Nge, this once-in-a-lifetime opportunity is testimony of the equal opportunities that exist for women in the company. Apart from tailoring to women’s needs, McDonald’s goes beyond offering career opportunities to ensure lifetime employability. With a comprehensive and robust Talent Management plan centred on developing, retaining and growing talent within the organisation, McDonald’s realises its vision of being an inspired workforce that is equally driven at both leadership positions as well as positions in the restaurants. Such an empowering environment has an integral guiding philosophy at its core – the importance of giving back to the community. Opportunities for McDonald’s employees to grow and contribute back to the community are nurtured through various outreach programmes under the Ronald McDonald Children’s Charity (RMCC). At the heart of these programmes is the long running and highly successful Happy Meal™ initiative, where five cents from every Happy Meal sold goes to the RMCC. This inspired other initiatives that involved McDonald’s employees in a more active role. Employees and their families came forward with their full support for the “Shrek Ears" FUNdraiser, with others like the “Hand in Hand" and “Helping Hands" FUNdraisers becoming annual traditions. “Giving back to the community has always been in brand McDonald’s DNA. We know brand values are inculcated only if employees feel it and live it up everyday. We encourage our employees to take a step back from what we do everyday in the restaurants and extend a helping hand to sick children through fun and meaningful activities. It is important our employees experience the satisfaction of positively impacting on someone else’s life - and for us, it starts with the Ronald McDonald Children’s Charity,“ said Ms. Linda Ming, Senior Communications Manager, McDonald’s Restaurants. This long heritage of giving back to society has successfully been inculcated at corporate and individual levels. Mr. Steven Lim, Business Manager at McDonald’s, is an example of an individual motivating employees of restaurants under his care to take time out to help the less fortunate. Since its inception in 1989, the RMCC has helped more than 700 children from needy families with medicines and drugs, nutritional supplements, handicap aids, treatments and surgeries. The RMCC continues to provide comfort and care to sick children and their families. |
