McDonald's Introduces Largest Breakfast Sampling In Singapore With 250,000 Free Sausage McMuffins
Singapore, March 9, 2009
Continuing with its focus on giving great value to its customers, the largest quick service breakfast provider has introduced the largest breakfast sampling in Singapore with 250,000 free Sausage McMuffins.
Over the next five weeks, McDonald’s will offer 250,000 Singaporeans the experience of this great-tasting grab-and-go breakfast item through its first major breakfast sampling programme.
“We all know that breakfast is the most important meal of the day. That is why great value at McDonald’s starts with breakfast conveniently available from 4 am in our restaurants and via McDelivery 24/7. McDonald’s has been here for 30 years, yet one in two of our breakfast target audience has not tried our most popular breakfast choice, Sausage McMuffin. Through this sampling programme, we hope to share with them that starting the day right with a great-tasting breakfast can make a difference to one’s day," said Shirley Foenander, Vice President of Marketing and Communications, McDonald’s Restaurants.
Breakfast sampling coupons will be randomly inserted into copies of a news daily over the next five weeks. Recipients of the coupons need only present it at any McDonald’s restaurant* in exchange for a free Sausage McMuffin from 4am-11am during the sampling period.
* Except McDonald’s restaurants in Institutions