Call For Three Children To Represent Singapore As McDonald's Champion Kids At Beijing 2008 Olympic Games
March 13, 2008 — When does an Olympic dream become a reality? For three Singaporean children, they will live their Olympic dream at the Beijing 2008 Olympic Games this year. For the first time, McDonald’s is launching a global programme to send children from all over the world as McDonald’s Champion Kids to the Beijing 2008 Olympic Games. Enjoying privileged access and a chance to meet world-class Olympic athletes, McDonald’s Champion Kids will get to experience first-hand the exhilaration of the Olympic Games and share their experiences with the rest of Singapore as our very own Young Journalists.
“At McDonald’s, we share the Olympic Dream and the Olympic values of teamwork, pride and the journey towards personal excellence. We are thrilled to make the Olympic Dream come true for three McDonald’s Champion Kids who will represent Singapore at the Beijing 2008 Olympic Games. This is in line with our commitment to promote children’s well-being and to encourage children to take an active interest in sports," said Ms Shirley Foenander, Vice President of Marketing and Communications, McDonald’s Restaurants.
The contest kicks off on Friday, March 14, 2008 and is open to Singaporeans and permanent residents between the ages of 7 and 12. Aspiring Champion Kids will need to submit an entry form together with a 4R full-colour photo depicting “My Olympic Moment", as well as a short entry explaining why they should be chosen as a McDonald’s Champion Kid. Entry forms will be available from all McDonald’s restaurants island-wide, in The Straits Times and at MediaCorp’s reception.
Applications close on April 10, 2008 and a panel of judges comprising Singapore National Olympic Committee (SNOC), The Straits Times, MediaCorp TV and McDonald’s will select 10 finalists. These finalists will be profiled on TV and print media in the month of May, and three winners will then be selected by a combination of SMS votes from the public and votes from the judges.
The 3 McDonald’s Champion Kid winners will receive media training in print and broadcast journalism at special media camps organised by SPH and MediaCorp TV - to prepare them for sharing their Olympic experiences with the rest of the nation.
The McDonald’s Champion Kids from Singapore will be part of the first wave of Champion Kids from around the world to herald the start of the Olympic Games. Arriving in Beijing on August 7, the McDonald’s Champion Kids will be treated to an Olympic experience like no other. Highlights of the programme include the opportunity to meet Olympic athletes as well as entry to the Olympic Badminton event on August 9.
The Champion Kids will also get their chance to be Young Journalists, reporting back from Beijing on their personal experiences at the Games.
McDonald’s Olympic Partnership
Olympic Champion Crew