McDonald's Introduces New Grab-And-Go Value Experience With Spicy Snack Wrap At Just $2.50
Singapore, 3 April 2009
McDonald’s customers will enjoy a new grab-and-go value experience with the introduction of Spicy Snack Wrap islandwide on 30 March 2009.
At just $2.50, the Spicy Snack Wrap packs a punch with golden brown spicy chicken strip, fresh lettuce and cheese with spicy Chipotle BBQ sauce wrapped in a tortilla. It’s a convenient light bite with a spicy kick for people on the move.
“We want to give our customers a variety of great tasting value experiences this year that will fit in with their busy lifestyles. In this instance, we know that there is a large segment of customers who need a substantial snack to refuel, as they move through their busy day, to tide them through to their next main meal. We believe that great value banded with a new grab-and-go menu choice like the Spicy Snack Wrap will give our customers another reason to enjoy McDonald’s," said Shirley Foenander, Vice President of Marketing and Communications, McDonald’s Restaurants.
The Spicy Snack Wrap is an extension of McDonald’s commitment to providing great value experiences – with no compromise on great food quality – for its customers, in view of the current economic downturn. Other on-going great value experiences include $4.50 McValue Lunch (12pm – 2pm; weekdays only) and $2.50 value breakfast set (Sausage McMuffin and McCafé Premium Brewed Coffee; weekdays only).