McDelivery™ 24/7 “Win Sony Ericsson W395 Hello Kitty Edition Mobile Phones and 35th Anniversary Happy Meal™ Toys” Promotion Official Rules

HOW TO PARTICIPATE

Every $10 food purchase in one (1) completed order using McDelivery 24/7 service via call centre (tel 6777-3777) or online (www.mcdelivery.com.sg) in Singapore during the stipulated period will qualify the participant for one (1) chance to win (for call centre order or online order) or two (2) chances to win (if food purchase is paid via UOB VISA/MasterCard Credit Card for call centre or online order), in a weekly lucky draw. Every increment of $10 in the completed order shall entitle the participant to an additional chance (in the case of a call centre order or online order) and 2 additional chances (in the case where food purchase is paid via UOB VISA/MasterCard Credit Card for call centre or onlne order). $3 delivery surcharge CANNOT be included as part of the minimum $10. There is no limit to the number of chances in an order or in the number of orders. A completed order means an order that is completed by final delivery of the food (no cancellation). The chances per weekly draw are limited to the particular week the orders are made i.e. no snowball of chances will be allowed. Date of qualification will be based on delivery date and not order date.

“Win Sony Ericsson W395 Hello Kitty Edition Mobile Phones and 35th Anniversary Happy Meal™ Toys” Promotion details

a) Prizes:
For every designated week (see below), eight (8) winners win a Sony Ericsson W395 Hello Kitty Edition Mobile Phone
Total Prize pool is thirty two (32) winners of Sony Ericsson W395 Hello Kitty Edition Mobile Phone over a period of four (4) weeks and ten (10) winners to each win a set of 2009 Hello Kitty’s 35th Anniversary Happy Meal™ Toy Set at the end of the 5th week.

b) Breakdown of Promotion periods/prizes:

Week 1:
19 to 25 Oct 2009 x 8 winners of Sony Ericsson W395 Hello Kitty Edition Mobile Phone
Week 2:
26 Oct to 1 Nov 2009 x 8 winners of Sony Ericsson W395 Hello Kitty Edition Mobile Phone
Week 3:
02 to 08 Nov 2009 x 8 winners of Sony Ericsson W395 Hello Kitty Edition Mobile Phone
Week 4:
09 to 15 Nov 2009 x 8 winners of Sony Ericsson W395 Hello Kitty Edition Mobile Phone
Week 5:
16 to 22 Nov 2009 x 10 winners of 2009 Hello Kitty’s 35th Anniversary Happy Meal™ Toy Set
Total:
32 Sony Ericsson W395 Hello Kitty Edition Mobile Phones and 10 Sets of 2009 Hello Kitty’s 35th Anniversary Happy Meal™ Toy Set

The draw is by means of a computerized system which is not conducted in public, but shall be witnessed and audited by a public accountant who is not in the employment of McDonald’s™. The draw shall be conducted at the office of I-VIC International Pte Ltd 11 Tampines Street 92 #04-20 Annex Building Tampines Biz Hub Singapore 528872 on the 23 Nov (Mon) 2009, 3pm for all 5 weeks’ winners.

GENERAL CONDITIONS OF PARTICIPATION

All prizes shall be redeemed in Singapore and in Singapore Dollars according to the redemption procedures set out in these Official Rules.

By participating in this Promotion, participants agree to abide by and be bound by these Official Rules and the decisions made by McDonald’s, which are final and binding in all respects and shall not be called into question in any court. Prizes will be awarded only if a participant fully complies with these Official Rules. Participants shall be deemed to have waived the right to assert as a consequence of winning any prize, any and all costs of verification and redemption or travel to redeem their prizes and any loss, damage, cost, expense or other liability, whether under contract, tort or any other principle of liability whatsoever, which arise directly or indirectly from redeeming or seeking to redeem their prizes. Any and all applicable taxes on any prize are the sole responsibility of the prize-winners.

By participating in this Promotion and redeeming any prize, all winners are deemed to have released and agreed to hold harmless McDonald’s, its affiliates, subsidiaries, advertising and promotion agencies, and all of their respective directors, officers, employees, representatives and agents, from and against any and all liability (including without limitation liability arising from any malfunction of the computer network or telecommunication system utilized by McDonald’s).

By submitting McDelivery 24/7 orders, participants agree and authorize McDonald’s to use their names, addresses and photographs, videotapes (including, but not limited to use on the internet) or any likeness of them for advertising or publicity purposes (where legal), and to the use of statements made by or attributed to winners for this Promotion or similar future promotions, and any and all rights to said use, without further compensation.

By registering their details on the website www.mcdelivery.com.sg, participants who are web registrants hereby agree that McDonald’s may use all information furnished on the registration form, in strict accordance with its Data Protection Policy. Under the Data Protection Policy, McDonald’s is entitled to contact the participant from time to time, with details of products and services, which is believed to be of interest to the participant. This is conducted based on the analysis of the provided information, together with the details of the products the participants purchased. This information will help McDonald’s in understanding the consumer’s needs and improve the way McDonald’s runs their stores. The participant’s personal data is deemed important to McDonald’s and will be held confidential by McDonald’s and WILL NOT be released to any companies outside the McDonald’s Group.

Subject to any government approval which may be required, McDonald’s reserves the right, without prior notice and at any time to terminate this Promotion, in whole or in part, or modify this Promotion in any way, without any liability therefor, should any factor interfere with its proper conduct as contemplated by these Official Rules. Only the prizes described in these Official Rules will be awarded in this Promotion. It is the participant’s responsibility to ensure that he/she has complied with the conditions contained in these Official Rules. Prizes which remain unclaimed two (2) months after the announcement of the winners shall be donated to the Community Chest or such other charity approved by the Minister. If any parts of this Promotion are prohibited by law, that part only of the Official Rules shall be deemed null and void.

McDonald’s reserves the right and at any time at its absolute discretion and without giving any reason or notice, to vary, modify or amend the terms of these Official Rules in such manner as McDonald’s thinks fit.

ELIGIBILITY

This Promotion is offered via McDelivery 24/7 service in Singapore only. Thise Promotion is open to all Singapore citizens, permanent residents and holders of valid employment passes/dependant passes/work permits who are fifteen (15) years or above, registered with a valid NRIC/FIN number at the point of order-taking by the call centre or through the website www.mcdelivery.com.sg. Prizes won by any person between the age of 15-21 will be awarded only if the winner is accompanied by his/her parent or legal guardian during collection of the prizes.

Persons in any of the following categories are NOT eligible to participate or win any prizes:

Persons who are employees or agents of McDonald’s or its promotional or advertising agencies or their respective affiliates or who are independent contractors or provided services to any of the above organizations.
Individuals who are engaged in the development, production or distribution of materials for this Promotion.
Persons who are immediate family members (defined as mothers, fathers, sisters, brothers, daughters, sons or spouses) of any persons in any of the preceding categories, regardless of where they live; or who reside in the same household, whether related or not, as any person in any of the preceding categories, and
Persons who are NOT citizens/permanent residents of Singapore/holders of valid employment passes/dependant passes/work permits.

VERIFICATION AND SHORTLISTING OF WINNERS

For call centre orders, the name and NRIC/FIN number of the person that McDonald’s call centre record during the order taking process shall be used to verify the winners drawn. For on-line orders, the name and credit card number of the person captured on-line during the order taking process shall be used to verify the winners drawn. McDonald’s will award the prize to the person whose name and NRIC/FIN or name and credit card number is recorded against the participant picked as winner. Effort will be made to contact the 1st shortlisted winner at least three (3) times over three (3) different time belts. These attempts are officially recorded for verification at the call centre. If the shortlisted winner fails to pick up the line after the 3rd attempt, McDonald’s will proceed to call the next shortlisted winner. All decisions of McDonald’s are final, binding and conclusive on all matters. WINNERS’ IDENTIFICATION AND THE LEGAL STATUS OF THEIR PARENT/GUARDIAN (WHERE APPLICABLE) HAVE TO BE VERIFIED BY AN INDEPENDENT ACCOUNTING FIRM BEFORE PRIZES ARE AWARDED AND DEEMED CONCLUSIVE.

IMPORTANT: ANY PERSON ATTEMPTING TO DEFRAUD McDONALD’S IN ANY WAY IN CONNECTION WITH THIS PROMOTION WILL BE PROSECUTED TO THE FULLEST EXTENT OF THE LAW.

NOTIFICATION

McDonald’s shall notify all winners officially in writing by post. The names of the winners will also be published on the website www.mcdonalds.com.sg/hellokittypromo/ on or about 30 November 2009.

IMPORTANT: THE ABOVE PROCEDURE FOR WINNER NOTIFICATION WILL BE STRICTLY FOLLOWED. BEWARE OF ANNOUNCEMENT OF WINNERS BY PRANKSTERS IMPERSONATING AS McDONALD’S REPRESENTATIVES.

PROMOTION SCHEDULE

This Promotion will begin on 0001hours October 19th 2009 and is scheduled to end on or about 2359 hours November 22nd 2009. Regardless of the scheduled end date, this Promotion will officially end when all winners have been drawn.

LOCATION OF OFFICIAL RULES

The terms of these Official Rules are displayed at www.mcdonalds.com.sg and www.mcdelivery.com.sg.